::kitchen:oyoaha

For those of you who are interested (I'm guessing 2...maybe 4), we've been Flickr'ing and Twitter'ing all over the place - Here and Here & Here, respectively.

While working on some concept sketches today, we were frustrated (once again) by that feeling of familiarity - in this case we call it the "Illustrator Effect". Long story short, it's our generic response and reaction when a tool starts feeling like it's imposing too much of itself on the creation process (in this case we'll just assume it's the tool and not our lack of process innovation...). Like when things just feel, well, Illustrator-ey. And then you find yourself and your attention working against the flow just to try and make the outcome feel different in some way, shape, or form.

I bought a pack of large, clear mailing labels. And in hopes of creating some motivation around here they are being printed with custom inspirational messages and placed in obtrusive locations.

Despite the quantity now employed, they don't seem to be working. Must be the font selection...

Motivation by Design = Fail