::kitchen:oyoaha

Just released a newer version of our ongoing experiment - technology that allows us to scale any content to fit any medium. We swear it's a big idea even though it looks so simple. Just resize your browser a few times and then ask the question, "How do they do that?"

BOLDS

While working on some concept sketches today, we were frustrated (once again) by that feeling of familiarity - in this case we call it the "Illustrator Effect". Long story short, it's our generic response and reaction when a tool starts feeling like it's imposing too much of itself on the creation process (in this case we'll just assume it's the tool and not our lack of process innovation...). Like when things just feel, well, Illustrator-ey. And then you find yourself and your attention working against the flow just to try and make the outcome feel different in some way, shape, or form.

So far we've been keeping the rendering process simple and just experimenting with color value. There's a lot that's possible next with different rendering of textures/color.

And we've mostly used environments without the citizens of Second Life. Here are a few that include avatars in seemingly awkward states of stasis.

Just a few more additions to the SL 3d experiment. We're finding it hard not to believe these graphic results are really interesting. And we're really excited about the process behind the scenes as well.

Nothing says you're "waiting for a work proposal to get accepted" quite like spending time on internal Identity pieces. This week we cranked out not 1, but about 6 different versions of our new 'business' card. And to sweeten the whole deal, we've decided the appropriate reaction to feeling like we're always having to explain our work is to not include any contact information.

Nothing says 'cool' like being hard to find.

(Don't ask. We're tired of explaining...)

3D renderings (via Blender) we created by pulling models from the world of Second Life. We find the results rather interesting on many levels.

line-height = 0 = big fun

We were particularly pleased with the results seen in the first image.

I bought a pack of large, clear mailing labels. And in hopes of creating some motivation around here they are being printed with custom inspirational messages and placed in obtrusive locations.

Despite the quantity now employed, they don't seem to be working. Must be the font selection...

Motivation by Design = Fail