How it All Fits Together (for development at least)

We develop on the Drupal framework. Our front-end, dynamic UI is created using a design-first AJAX via GWT approach that plugs in neatly. The goal of using these simple, low-cost tools (i.e. they don’t eat up limited resources) is to effectively move technology to the back of the priority line. If accomplished, actualizing good brand design gets to move up to priority #1 where it belongs. The end result is a resource for perpetual, low-overhead implementation of a brand process. (Or at least that’s what we have been telling people…)