::kitchen:oyoaha

Question One: What if brand standards were never limited by the ways and means of implementation? Which leads to Question Two: What if standards weren't even required to be tangible things (e.g. a logo, a color, a font…) but instead were a process – a means of implementing an experience? Although we are currently working out the details, we are convinced Brand by Process is our end product.

Everything about The Kitchen is meant to implement this 'process of process' - we'll see how it works out.