::kitchen:oyoaha

Just released a newer version of our ongoing experiment - technology that allows us to scale any content to fit any medium. We swear it's a big idea even though it looks so simple. Just resize your browser a few times and then ask the question, "How do they do that?"

BOLDS

For those of you who are interested (I'm guessing 2...maybe 4), we've been Flickr'ing and Twitter'ing all over the place - Here and Here & Here, respectively.

So we applied for one of the scholarships to the upcoming GWT Conference in San Francisco next week. Thought you might enjoy our 'official' entry:

Dear Google

Yes, we are working behind the scenes on our very own Application. And, yes, it will be awesome.

Q) Why will your app be any different from the million other apps that are born, and quickly dead, every month.
A) Two reasons: 1) we have an angle 2) we're doing something never done before to solve a very simple problem.

Here's the teaser: REVU

Show Time! Coming soon to a browser near you...

While working on some concept sketches today, we were frustrated (once again) by that feeling of familiarity - in this case we call it the "Illustrator Effect". Long story short, it's our generic response and reaction when a tool starts feeling like it's imposing too much of itself on the creation process (in this case we'll just assume it's the tool and not our lack of process innovation...). Like when things just feel, well, Illustrator-ey. And then you find yourself and your attention working against the flow just to try and make the outcome feel different in some way, shape, or form.